Art of Sharing: Focus on Your Audience
Session 2 of the Art of Sharing Mini Conference will help you define your target audience
Available spots
Class Description
Ages 16+ $12, $10.80 for ACWL Members Does it feel like you’re posting into the void? In this 2-hour workshop you will take steps to define your target audience, and learn techniques to make a great first impression and keep engaging with them online, or in-person! You will learn: ○ How to expand your audience demographics using interests and passions, no market research necessary. ○ How to consider what your audience wants to know, and needs to know, about you, your process, and your artwork. ○ How to curate an online experience that speaks directly to your audience, instead of sharing less relevant information about your accomplishments or hobbies. ○ How to build mutually-beneficial opportunities by collaborating with other artists or organizations who have similar, or overlapping audiences. These workshops are designed for artists who have beginning or intermediate exhibition and selling experience. All are welcome to attend, and even established artists will find inspiration and community in these workshops. There will be plenty of time for artists to share their personal experiences and get recommendations and insight from the facilitator and their peers. Sign up for session one, Foundations of Documentation, here: https://wix.to/bcBl93J (copy paste to follow link!) Class minimum: 8 Class maximum: 20 About the Facilitator: Chelsea Lake Roberts works to help creative people make a living. Chelsea has exhibited visual and performance art around the country, published numerous articles on arts & culture, and worked for Michigan’s top advertising agencies as an award-winning creative director. She currently serves as the Vice President of Marketing and Communications at theSam Beauford Woodworking Institute in Adrian, Michigan. ChelseaLakeRoberts.com ACWL-Nuveen classes are supported by the White Lake Community Fund of the Community Foundation for Muskegon County, CatchMark Technologies, Michigan Arts & Culture Council, the National Endowment for the Arts and the Nuveen Benevolent Trust.
Upcoming Sessions
Cancellation Policy
Please note - Registration for classes is required, unless otherwise noted. You may register online, by calling (231) 893-2524 or visiting the ACWL-Nuveen. Please enroll in classes at least 48 hours before the scheduled class time. Courses cancelled due to insufficient enrollment will be 100% refunded. You can cancel your registration up to 3 days in advance of the class date. If you withdraw from a class less than 3 days before the class, you will be given a class credit. If withdrawing the day classes begin, no refund or credit is available. To view our complete class policies, please visit www.artswhitelake.org/class-event-policies
Contact Details
106 East Colby Street, Whitehall, MI, USA
+ 2318932524
nuveen@artswhitelake.org